Hi, I’m Dr Kirstyn Norman - also known as
The Cholesterol Coach.
I help people lower their cholesterol naturally, support their heart health, and feel proud of how they take care of themselves - without all-or-nothing diets, guilt or overwhelm.
But that’s not where I started.
From hospital medicine to heart health coaching
I trained and worked as a hospital doctor in the NHS, mainly in geriatrics - supporting older adults with complex and often preventable health conditions.
Like many working in healthcare, the pandemic left me exhausted and re-evaluating everything. I didn’t step away from medicine to start a business - I stepped away to catch my breath and reflect.
And in that space, I realised I no longer wanted to treat illness only once it had taken hold.
I wanted to help prevent it. One thing became crystal clear to me: We need to help people sooner.
I had seen too many patients arrive on the wards with multiple chronic illnesses, dependent on long lists of medications, struggling with reduced mobility and independence.
They often needed help from family or social care just to manage the basics of daily life.
And I couldn’t stop thinking - what if someone had supported them differently, earlier?
That’s when I knew I wanted to work in prevention.
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A new approach to heart health
Now, I blend my medical background with lifestyle coaching - grounded in nutrition, behaviour change science, and mindset work.
I help people lower their risk of heart disease, avoid unnecessary medication, and feel more in control of their health before things become serious.
It’s a practical, personal, mindset-first approach to building habits that last.
The people I work with are ready to:
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Lower their cholesterol without cutting out everything they enjoy
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Get off the cycle of on-and-off “health kicks”
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Feel more energetic, independent and in control of their future
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Age well - with freedom, clarity and confidence
And while cholesterol might be the starting point, what we’re really working on is quality of life - now and long-term.
Why work with me?
I blend medicine and mindset.
With me, you get the best of both worlds:
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Qualified Medical Doctor (BMBS BMedSci (Hons)) – trained and practised in the NHS.
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Certified Health & Wellness Coach – specialising in high cholesterol.
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Mental Health & Mindset Training – because lifestyle change needs more than willpower.
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Years of coaching experience – helping clients of all ages build heart-healthy habits, reduce LDL, and delay or avoid statins.
What I believe
The principles that guide how I support you:
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You don’t have to be perfect to make powerful change
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Real prevention is about consistency, not control
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Your mindset matters as much as your meals
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Growing older can feel vibrant, strong and independent - with the right support
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We all are capable of not just adding years to life, but life to years.
No guilt. No jargon.
No “one-size-fits-all.”
I believe health should be:
Understandable
No jargon, no overwhelm
Sustainable
No guilt, no all-or-nothing thinking
Inclusive
Support shouldn’t be a luxury
That’s why I offer packages with different levels of support at varying price points - making evidence-based cholesterol management more accessible and helping more people benefit.